May 2013 has been one of the most turbulent months ever in the continually evolving field of Search Engine Optimization (SEO). While Google’s evolving organic search algorithms have caused negative fluctuations in search traffic and rankings for some sites, the recently imposed penalties have also created a push to improve the industry’s approach to inbound marketing as a whole. As Google continues to update its processes, the success of your website depends upon your reliance on authentic SEO tactics.
True SEO involves creating compelling, valuable content that generates genuine consumer interest and attracts visitors to your site. In the past, many SEO specialists chose dishonest tactics to achieve a top spot on search engine results pages (SERPs) – by purchasing links or distributing irrelevant content, for example. Over time, Google has improved its ability to crack down on these black hat tactics. Last month, Google released the following two updates:
Penguin 2.0
The latest Penguin update has a greater impact than its predecessor. Penguin targets sites with unnatural link profiles, spammy backlinks, advertorial links, and the excessive use of exact-match anchor text.
Link Network Take-Downs
Google has begun to take more extreme action against link farms and networks, resulting in a significant loss of traffic and a decrease in rankings for many webmasters. Throughout the summer, webmasters can expect to see several more announcements about devalued link networks.
DMi Partners’ SEO
DMi Partners’ SEO experts work hard to ensure new links to our clients’ sites are added organically. We’re pleased that SEO is heading in a more “real” direction and continues to offer our services to help our partners rise in the SERPs. In response to these updates, we are helping our clients clean their link profiles, generate valuable content, and produce legitimate interest in their sites. Please contact us so we can help you hone in on the value of your site and integrate SEO into your inbound marketing strategy.
